- Reach: 71% of an audience of business people reported having received a promotional product in the last 12 months
>>>33.7% had the item on their person!
- Recall: 76.1% of respondants could recall the advertiser's name on the product they had received in the last 12 months
>>>In comparison, only 53.3% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the last week.
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